What is a Content Strategist doing? Job description and responsibilities

What does a Content Strategist do?

A content strategist is an essential role for any organization looking to maximize their digital presence. As a content strategist, you will be responsible for developing and executing effective content strategies that support the organization's overall strategic vision and goals. You will be responsible for researching, developing, and executing various content initiatives, including content campaigns, SEO optimization, and content production. You must have a strong understanding of current trends in content marketing, SEO, and web analytics. Your ability to collaborate with cross-functional teams and stakeholders is key to success in this role.

Responsibilities of Content Strategist

1. Develop and implement content strategies that align with marketing and business strategies.
2. Research and analyze current and potential target audiences to identify content needs.
3. Establish and maintain content standards, guidelines, and best practices.
4. Identify and recommend content optimization opportunities.
5. Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content.
6. Monitor trends in content marketing and analytics to stay current on industry best practices.
7. Create and manage editorial calendars and content distribution plans.
8. Monitor, analyze, and report on content performance.
9. Manage content creation and distribution across multiple channels.
10. Develop and manage content budgets.