Necessary skills for Chief Marketing & Communications Officer: skills and requirements
General requirements of a Chief Marketing & Communications Officer
• Proven track record of successful experience in marketing, communications, and/or public relations roles
• Extensive knowledge of and experience in developing and executing integrated marketing and communications strategies
• Excellent interpersonal skills and demonstrated ability to effectively interact with a wide range of stakeholders
• Demonstrated ability to lead and motivate teams towards successful outcomes
• Excellent writing, presentation, and verbal communication skills
Skills and Behaviours for a Chief Marketing & Communications Officer
Business Management
Business Plan
Scalability
Strategic Planning
Cost control
Budgeting
Cost Control
Variance analysis
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Business Knowledge
Consumer trends
Feasibility Studies
Gap Analysis
Industry trends
Market trends
Marketing automation
ActiveCampaign
Adobe Campaigns
Chatbots
HCL Unica
Hubspot
Mailchimp
Marketing Automation
Marketo
Oracle Eloqua
Oracle Responsys
SalesManago
Salesforce Marketing Cloud
Zapier
Marketing strategies
Channel marketing
Direct Marketing
Go to market
Inbound Marketing
Market segmentation
Marketing plans
Marketing strategy
Marketplace marketing
Multitouch marketing
Omnichannel marketing
Organic marketing
Partner marketing
Positioning
Retargeting Marketing
Trade marketing
Revenue Generation
Forecasts
Sales forecasts
Strategic Thinking
Company Vision
Strategic Thinking
Change Management
Driving change and innovation
Influencing others towards change
Decision Making
Courage and risk-taking
Driving change and innovation
Presenting Alternatives
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others