Necessary skills for Advertising Manager: skills and requirements
General requirements of a Advertising Manager
• Bachelor's degree in Marketing, Advertising, Communications, or related field
• At least 5 years of experience in Advertising, Media, or related field
• Proven track record of successful campaigns
• Experience in developing, implementing, and managing advertising campaigns
• Excellent communication, organizational, and creative problem solving skills
Skills and Behaviours for a Advertising Manager
Branding
Branding
Data visualization
Power BI
Tableau
Digital advertising
Digital Campaigns
Google Analytics
Online Advertising
Pay Per Click campaigns (PPC)
Knowledge of regulatory frameworks
Advertising regulations
Marketing strategies
Market segmentation
Marketing plans
Marketing strategy
Positioning
Social media management
Social Media Marketing
Strategic Thinking
Company Vision
Strategic Thinking
Website Optimization
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Influencing and persuading others
Creative Thinking
Breaking down and dissecting ideas to detect patents
Considering things in a new way
Experimenting innovative solutions