What is a Advertising Manager doing? Job description and responsibilities

What does a Advertising Manager do?

The Advertising Manager is responsible for developing and implementing effective advertising strategies to promote the company's products and services. They will oversee the creation of compelling advertising campaigns across various channels, including print, digital, and social media. This position reports directly to the Director of Marketing, ensuring alignment with the overall marketing objectives and goals of the company.

Responsibilities of Advertising Manager

1. Develop, implement, and monitor advertising campaigns across multiple media channels.
2. Analyze market trends, customer research, and competitor activity to create successful campaigns.
3. Manage and optimize budgets for advertising campaigns.
4. Establish performance metrics to evaluate effectiveness of campaigns.
5. Prepare and present reports to upper management on progress and results of campaigns.
6. Collaborate with internal stakeholders to ensure alignment of campaigns with brand objectives.
7. Research and identify new opportunities and areas for growth.
8. Select appropriate media outlets and negotiate favorable terms with vendors.
9. Develop relationships with key media buyers and vendors.
10. Stay up to date with industry trends and best practices.