Necessary skills for Advertising Executive: skills and requirements
General requirements of a Advertising Executive
• Bachelor's degree in marketing, advertising, or a related field
• Proven experience in developing and executing successful advertising campaigns
• Strong understanding of market research and consumer behavior
• Excellent communication and presentation skills
• Proficiency in digital advertising platforms and tools
Skills and Behaviours for a Advertising Executive
Branding
Branding
Data visualization
Power BI
Tableau
Digital advertising
Digital Campaigns
Google Analytics
Online Advertising
Pay Per Click campaigns (PPC)
Knowledge of regulatory frameworks
Advertising regulations
Marketing strategies
Channel marketing
Direct Marketing
Market segmentation
Marketing plans
Marketing strategy
Positioning
Retargeting Marketing
Social media management
Social Media Marketing
Communicating information
Influencing and persuading others
Creative Thinking
Breaking down and dissecting ideas to detect patents
Considering things in a new way
Experimenting innovative solutions