What is a Advertising Executive doing? Job description and responsibilities

What does a Advertising Executive do?

The Advertising Executive is responsible for developing and implementing effective advertising strategies to promote the company's products or services. They will collaborate with the Marketing Manager to create compelling campaigns that resonate with the target audience and drive brand awareness. Reporting directly to the Marketing Manager, the Advertising Executive will play a crucial role in enhancing the company's market presence and achieving its advertising objectives.

Responsibilities of Advertising Executive

• Develop and implement advertising strategies and campaigns to promote the company's products or services.
• Conduct market research to identify target audiences and their preferences.
• Collaborate with creative teams to create compelling and effective advertising materials, including print ads, digital ads, and videos.
• Manage advertising budgets and allocate funds to different campaigns and channels.
• Monitor and analyze the performance of advertising campaigns, making adjustments as needed to optimize results.
• Negotiate and manage contracts with advertising agencies, media outlets, and other vendors.
• Stay updated on industry trends and competitor activities to ensure the company's advertising efforts remain competitive.
• Coordinate with sales and marketing teams to align advertising efforts with overall business objectives.
• Track and report on key advertising metrics, such as reach, engagement, and conversion rates.
• Provide regular updates and presentations to senior management on the effectiveness and ROI of advertising initiatives.